News 

Hoogendoorn expands its technological expertise
Strong collaboration with sister companies manifests through a single corporate identity

Hoogendoorn Growth Management belongs to the Dutch Batenburg Group which runs under the name Batenburg Techniek N.V. The group consists of 13 independent organizations that operate under their own company name and have technology as a unifying force. On 11 November 2011 Batenburg Techniek celebrated the 100th anniversary of its management company. To mark this special occasion, Batenburg Techniek has revealed a new corporate identity, which will be gradually implemented by Hoogendoorn and other Batenburg companies. One mother company, 13 sister companies, one mind-set: ‘together, we push technology forward.’ 

Hoogendoorn Growth Management and its sister companies stand for reliability, quality and innovative technological solutions. Batenburg companies operate local to be easily accessible, are sufficiently compact to make a real impact, and sufficiently smart to acknowledge the advantages of collaboration. By working together Hoogendoorn combines benefits of collaboration, like sharing expertise and capitalizing on economies of scale. This way Hoogendoorn adapts even more flexible to market changes, which gives a competitive advantage, on both local and global level. These joined forces are emphasized with a new slogan: ‘together, we push technology forward’.

Hoogendoorn believes that strong partnerships are a valuable asset to an organization. Its  strong international dealer and partner network contributed to many successes in 2011. The export activities are rapidly growing and last year Hoogendoorn developed and expanded its  international partner network. Besides this, Hoogendoorn also gained a Horti-Q certificate. With this certificate Hoogendoorn ensures its dealers and customers that their products and services meet all expected quality requirements. Due to last year’s developments Hoogendoorn significantly improved  its position on the Hillenraad 100 (this list comprises the 100 leading companies in Dutch horticulture). With strong partnerships a bright future in technological innovations lies ahead!

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Hoogendoorn present at the Expo Agroalimentaria Irapuato 2011 
Hoogendoorn received a lot of compliments about the design of the booth at the most important trade show for horticulture in Mexico, everybodysaid it was concise, short, understandable, and with the red background it pops to the seeing, the best of the Dutch Pavilion. All week long Hoogendoorn received old, new and future customers. Hoogendoorn had a demo iSii computer at the booth, which helped everybody in the industry understand how simple and easy it is to use our computer, this gave Hoogendoorn a big advantage at the Expo Show Irapuato 2011. At the end of the show, many people were pleased with what they saw from Hoogendoorn, definitely a great step towards conquering such an important market.

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Hoogendoorn Growth Management demonstrates innovative iSii apps at the Horti Fair 2011
Optimalization and control of irrigation through Smartphone

Hoogendoorn Growth management is constantly searching for solutions to create optimal climate, generate higher crop yields and to manage the costs and risks in green houses. At the International Horti Fair we will demonstrate how Hoogendoorn is continuously pursuing its mission: innovation, integration and improvement. You will get inspired at the Hoogendoorn stand by our new custom Smartphone apps to control your climate computer. Also, you can obtain information about our versatile systems and process hardware, such as the iSii process computer.

Irrigation controllable through Smartphone app
At the fair we will introduce a preview of our innovative iSii apps. These customized apps, which are applicable for Iphones, easily and efficiently control climate computers, such as the iSii, from a distance. The first results of the use of iSii apps are great The first apps, like the “Drain Notification App”, will be available mid 2012! With this app growers can optimize and control their irrigation system at their greenhouse. An alert is send as text message to growers when too much drain is applied to their crop. This innovative app contributes to an efficient water strategy and reduces water output.
Hoogendoorn Growth Management

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Eurofresh, Inc uses Hoogendoorn advanced growing technology

“We recently updated two of our greenhouse sites equipped with Hoogendoorn process computers to the new iSii system. It was one of the best choices we made this year”, Flip van der Most – Site Manager Eurofresh, Inc.

Eurofresh is the biggest producer of cucumbers and tomatoes in the USA and is located in Wilcox and Snowflake, Arizona. A location with abundant sunlight, excellent climatological conditions and a good fresh water supply. This specific region provides the ultimate growing conditions for exceptional quality greenhouse products all year round.  But these dry, desert-like conditions also come with some extreme growing challenges, To overcome these challenges, Eurofresh integrated advanced Hoogendoorn iSii technology with computerized climate control systems. Their propagation facility is included in this upgrade.

Cooling
Because of the climatological challenges, Eurofresh was looking for sophisticated and effective cooling and irrigation solutions. Flip van der Most is very passionate about the sophisticated cooling software offered by Hoogendoorn Growth Management. “It’s a fantastic system, especially the possibility to change settings based on the humidity deficiency and the extensive possibilities to control the pad & fan system are highly appreciated.”
In the propagation facility, not only the pad & fan system, but also techniques such as lighting, misting and screening are easy to control  with the new iSii systems. Eurofresh  growers are excited about the new iSii system compared to the previous system. “The iSii system brings added value to our operation, we now understand that a Hoogendoorn system is much more than an average climate and irrigation system. These are well developed, well constructed and industrial quality systems. Also their service and education are of a very high level”.

Optimizing irrigation with Aquabalance
Eurofresh has chosen to integrate the Aquabalance system in their Hoogendoorn equipped sites to improve their irrigation strategy in order to save water and fertilizer. The Aquabalance system is a unique weighing device for substrate slabs to help growers perfectly adjust the irrigation needs of the plants. The Aquabalance consists of scales 3 metres in length and a drain discharge system with a small valve and a pump. It also measures PH and EC. Hoogendoorn has developed specific software to control the Aquabalance, which is completely integrated into the iSii process computer.

Eurofresh
Eurofresh was founded in Pennsylvania in 1990. The company currently encompasses 318 acres of greenhouse facilities that consistently produce  a high volume of premium tomatoes throughout the year. The company employs 1200 people and is one of the major employers in the region. The tomatoes on the vine and cucumbers are sold throughout the United States under the Eurofresh Farms label. 

For more information please contact Hoogendoorn Growth Management
Martin Helmich – Export Director
www.hoogendoorn.nl    info@hoogendoorn.nl    +31 10 4608080